In 1979, Joseph and Sarah Ashoori came to Visalia and have been serving the Valley ever since. In 1996, they opened up Jewelry Club and it quickly became apparent that they needed a larger store and a better location. In 2003, they opened up Ashoori and Co. Jewelers in the Packwood Creek Shopping Center on Mooney Blvd. The new store is 3 times larger and can house more one-of-a-kind and designer pieces such as Raymond Weil, Christopher Design Crisscut Diamond, and Verragio.

Our mission at Ashoori and Co. Jewelers is to be more than just a jewelry store. Our clientele are like family to us because each customer is uniquely special. We love being a part of their special occasions such as weddings, birthdays, anniversaries and Christmas. Once you have picked out that special ring for popping-the-question, be sure to visit their sister business, Ashoori Travel, specializing in honeymoon destinations. (Call Sarah at 559-799-9296 for further information.) 

Michael Ashoori is a graduated Gemologist through GIA in Carlsbad, CA. We also employ a master jeweler and a watch and clock repairman in our shop. Our employees get unique training on the in's and out's of the diamond industry in order to assure the highest in diamond quality.

We create custom designed jewelry in platinum and 18k and 14k gold. We carry one of a kind jewelry that, when sold, is never repeated. That is our promise to our customers. All pieces in our designer line are patented so that they cannot be copied.

Sarah is a firm believer in community involvement. Currently, she sits on the Visalia Chamber of Commerce Board and is a member of the Sunset Rotary. She is also a director for the CJA (California Jewelers Association.) Together, the Ashooris have supported many special events in Visalia and Tulare including the Visalia Rescue Mission, and have helped raise over $300,000.00 over the past 6 years. They have also supported many different charities in the community such as care pregnancy, CASA, and local schools and churches.

Come on in and visit our beautiful facility and our friendly staff.